Ford Takes Self-Driving Cars to Their Only Logical Conclusion: Pizza Delivery

Remember when people used to talk about how self-driving cars will change the world? That when computers—which have lightning-fast reflexes and can't be distracted—take the wheel, roads will be safer. Accidents will be a thing of the past. And we'll all get to use our commute time for something more productive, like working on our novel.

If that sounds far too utopian and idealistic, then you'll get your "aha" moment from Ford's current collaboration with Domino's.

Right now in Ann Arbor, near Ford's base of operations, an autonomous Fusion Hybrid is busy at work delivering pizzas. Food delivery—already a multi-billion-dollar industry—is expected to more than double in revenue in the next five years. Ford's vice president of Autonomous Vehicles and Electrification writes, "We believe self-driving technology can play a significant role in helping grow the market for restaurant delivery."

Aha. That makes sense.

Alright, so it's not quite saving the world, but revolutionizing the way we order pizza is still pretty exciting. In fact, if you don't think it's the most utopian use of technology humanity could devise... wait until you're hungry for a snack.


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